Management Team

Astadia is led by a management team which brings decades of experience in solving problems, increasing productivity and leveraging technology within the enterprise. 


The management team’s complimentary skills have enabled the company to achieve an Inc. 500 ranking as the 83rd fastest growing private company in America, and a global reputation for excellence.

J. Ernest Riddle
Chairman of the Board

Blake Wolff
President & Chief Sales Officer

 

Stephen Giese
Executive Vice President & Chief Operating Officer


Michael Roseman
Senior Vice President, Professional Services

 

Mike Lingo
Chief Technology Officer & VP Sales Engineering


Jason Masciarelli
General Manager – Asia Pacific (APAC)

 

Vikas Arora

Vice President, Delivery - Global Development Center

 

David Woodhead

Vice President and General Manager - Europe, Middle East and Africa (EMEA)

 

 

 


Astadia is led by:

J. Ernest Riddle is Chairman of the Astadia Board. Ernie delivers overall strategic and executive leadership to the Astadia team. He has more than 35 years of executive experience with Fortune 500 companies including leading the Marketing, Sales, and Planning division at Xerox during a successful 25-year career and serving as President of both Ryder Systems and Norrell Services. Currently, he serves as an advisor and board member for a number of public companies including Danka Business Systems and Airnet Systems, Inc.

Ernie has extensive growth management consulting knowledge in organizing and managing process design, developing executive leadership and helping companies with executive board-level strategic initiatives such as CRM and other sales & marketing strategies centered on improving market penetration and sales productivity.

Ernie holds an MBA from Emory University and a BS from the University of North Carolina-Chapel Hill.

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Blake Wolff is President and Chief Sales Officer of Astadia, where he is responsible for global sales and international expansion. Blake has over 20 years of sales and operations experience focused on directing and scaling companies in the high-tech, retail and customer support industries.


Prior to Astadia in 2003, Blake co-founded MW Advisors, a successful management consulting and technology solutions firm based in Dallas, Texas.  MW Advisors helped its clients improve sales productivity through the enablement of SaaS technologies and the deployment of enhanced sales and marketing strategy, process and operations.


Previously, Blake held positions as President and CEO of The Telvista Company, a multi-national call center outsourcer.  He founded Telvista in 1997 and under his leadership, expanded the company from a one-site call center to six centers with over 4,000 employees across two countries. Blake also served on its Board of Directors.


Prior to entering the customer care industry, Blake spent ten years helping expand CompUSA from its original one store concept to over 200 stores nationwide.  As an executive for CompUSA, Blake managed and coached thousands of employees across the country and was responsible for the opening of 38 stores.


Blake is a nationally recognized keynote speaker for the SaaS and CRM industries. He holds a MBA from Emory University and a BBA in Finance from The University of Texas at Austin.

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Stephen Giese is Executive Vice President and Chief Operating Officer for Astadia. He holds responsibility for global operations including: Professional Services, Finance and Administration, Information Technology, Human Resources, and risk management. Stephen has over 20 years of experience driving process improvements, implementing technology and personnel development to achieve operational excellence.


Before joining Astadia, Stephen held senior executive positions as; CEO of World Data Products; a hundred million dollar technology company, COO of Agiliti; an infrastructure company focused on delivering software as a service to ISV’s, and Senior Vice President of Operations of Tech Data, a $20 billion dollar global technology distributor.


Stephen earned a BBA from the University of Kentucky in Lexington. He also attended an executive education program at INSEAD University, a global school for business executives, in Fountainebleu Cedex, France.

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Michael Roseman Michael Roseman is Senior Vice President, Professional Services with responsibility for Astadia's CRM, Education Services, and Employee Performance teams supporting US clients.  Previously Michael held a variety of positions at Astadia including SVP, Global Service Delivery, VP of Finance and Strategy and VP of Astadia’s Technology Services (CRM) practice where he directly oversaw hundreds of successful salesforce.com engagements.    

 

Before joining Astadia, Michael worked at Neiman Marcus where he led business units in excess of $60 million and managed high-profile projects involving cooperation between multiple divisions and business locations.  During his ten-year career with Neiman Marcus, Michael was responsible for developing strategies designed to generate revenue, increase customer satisfaction, empower sales staff, improve operational efficiencies and achieve profit objectives.  

 

Michael earned an MBA from The University of Texas at Austin, a graduate certificate from The Chinese University of Hong Kong and an undergraduate degree from Emory University.

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Mike Lingo is Chief Technology Officer and VP of Sales Engineering for Astadia with responsibility for providing the public with SaaS technology expertise as well as leading sales engineering efforts for enterprise relationships.  Previously, Mike was VP, Global Service Delivery for Astadia.  Mike has over 17 years of application delivery experience with a background in application development, sales force automation, call center solutions, campaign management, business intelligence and project management.

Prior to Astadia, Mike held management positions at Epiphany, Lucent, Cendant and Wyndham. Mike has led software and consulting implementations in the CPG, Enterprise Software, Retail, Professional Services, High Tech, Travel/Leisure, Public Health, Financial Services and Insurance industries. Mike is a certified salesforce.com consultant and has previously helped define CRM product vision and roadmaps for Fortune 1000 companies.

Mike holds a BA in English Writing from the University of Pittsburgh.
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Jason Masciarelli is General Manager, APAC where he drives the Astadia corporate vision to deliver extraordinary value for clients throughout the world. Jason is also responsible for a number of key strategic partner relationships. Since 1991, Jason has gained cross-functional management experience in sales & marketing, IT and operations, giving him a unique ability to understand both the vision of executive leaders and the practical orientation of technologists.


Prior to Astadia, Jason was CEO of Theikos, a global developer and implementer of business technology solutions, which merged with Astadia. Previously, Jason led marketing and business development for Archer Development, a consulting and training firm and internationally recognized thought leader on Relationship Capital and business relationship management.


Jason has a genuine passion for helping clients become more profitable and efficient through the appropriate use of CRM, Business Process Automation, and Collaboration technologies. Jason holds a BA in marketing from Bryant College.

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Vikas Arora Vikas Arora is Vice President, Delivery for Astadia's Global Development Center.  Vikas is responsible for project delivery, practice management, project management and delivery best practices and brings over 14 years of experience in project management and end-to-end project deliveries. Vikas brings with him the energy to lead and motivate project teams. He provides a strong balance between technology, project management and communication skills needed to execute and deliver projects smoothly.

 

Vikas has worked in Europe and the U.S. for various well known clients.  Prior to joining Astadia, Vikas was heading delivery for Theikos IT Solutions as its India Technical Director.  Previously, Vikas worked in the U.S. as a Microsoft and Java developer for SRG Systems.  Vikas is also a Salesforce Certified Consultant with Force.com competency.  Vikas holds a Masters in Computer Science from M.D. University, India. 

 

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David Woodhead

David Woodhead is Vice President and General Manager for operations in Europe, Middle East and Africa (EMEA).

 

David has over 20 years experience in sales, marketing and performance management. He has acted as a consultant to many global organisations on sales performance and CRM programs, and brings a creative approach to developing Astadia’s operations in the EMEA region.

 

Prior to joining Astadia in September 2007, David spent 4 years as CEO of a start-up software company. He has previously designed and implemented substantial sales transformation programs for, amongst others, a global supplier in the mobile telecommunications industry, a major IT and services organisation and a household brand in the automotive industry where his passion for helping clients enhance performance through effective people, process and technology enhancement was proven.

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