Travelocity Standardizes on Software-as-a-Service CRM Market- Leader Salesforce.com to Improve Partner Marketing Program
Centralized Salesforce solution ensures the travel company can effectively promote and sell offerings from its 40,000 partners worldwide
SAN FRANCISCO, Oct. 2 /PRNewswire-FirstCall/ -- Salesforce.com (NYSE: CRM - News), the market and
technology leader in on-demand business services, today announced that Travelocity is using Salesforce Softwareas-
a-Service CRM to manage its partner marketing program and relationships with hotel chains, rental car
companies, cruise lines and airlines. The centralized solution allows Travelocity sales and marketing staff in North
America and Mexico to share information and collaborate on serving the needs of its 40,000 worldwide hospitality
and services partners. Salesforce.com partner Astadia deployed the Salesforce solution for Travelocity.
Travelocity is one of the 35,300 companies of all sizes, industries and geographies that comprised the salesforce.com customer base as of July 31, 2007. Revenue and subscribers will be recognized as the service is delivered.
"Our partner marketing group tripled in size over the last three years as we have significantly grown our partner base.
Before Salesforce, each of our team members was using spreadsheets or various other methods to track partner
data, so we had no way of knowing all the activities in progress and how we could improve our efforts," said Markus
Huber, director of partner marketing at Travelocity. "It took us only three months to deploy Salesforce and now we
have all our critical business information right at our fingertips."
"Everyone in our partner marketing organization uses Salesforce daily, and we are gaining tremendous momentum,"
added Huber. "The dashboards and reporting features provide both our team and our executives greater insight into
our activities and successes, so we can see areas that may need attention or a change in approach. In addition to
giving us a way to manage and share information, Salesforce is truly helping us optimize our business processes."
About Travelocity
Travelocity® is committed to being the traveler's champion -- before, during and after the trip -- and provides the
most comprehensive and pro-active guarantee in the industry -- see http://www.travelocity.com/guarantee for details.
This customer-driven focus, backed by 24/7 live phone support, great prices and powerful shopping technology has
made Travelocity the sixth largest travel agency -- booking $10.1 billion in travel worldwide in 2006. Based in
Southlake, Texas, Travelocity also owns and operates Travelocity Business® for corporate travelers, lastminute.com,
a leader in European online travel and ZUJI, a leader in Asia-Pacific online travel. Travelocity is owned by Sabre
Holdings Corporation, a world leader in travel commerce.
About salesforce.com
Salesforce.com is the market and technology leader in on-demand business services. The company's Salesforce
suite of on-demand CRM applications allows customers to manage and share all of their sales, support, marketing
and partner information on-demand. Force.com, the world's first on-demand platform, enables customers, developers
and partners to build powerful new on-demand applications that extend beyond CRM to deliver the benefits of multitenancy
and The Business Web across the enterprise. Force.com allows applications to be easily shared, exchanged
and installed with a few simple clicks via salesforce.com's AppExchange marketplace, available at
http://www.salesforce.com/appexchange. Customers can also take advantage of Successforce, salesforce.com's
world-class training, support, consulting and best practices offerings.
As of July 31, 2007, salesforce.com manages customer information for approximately 35,300 customers including
ABN AMRO, Dow Jones Newswires, Japan Post, Kaiser Permanente, KONE, Sprint Nextel, and SunTrust Banks.
Any unreleased services or features referenced in this or other press releases or public statements are not currently
available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should
make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in
San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol
"CRM". For more information please visit http://www.salesforce.com, or call 1-800-NO-SOFTWARE.
Copyright (c) 2007 salesforce.com, inc. All rights reserved. Salesforce.com and the "no software" logo are registered
trademarks of salesforce.com, inc., and salesforce.com owns other registered and unregistered trademarks. Other
names used herein may be trademarks of their respective owners.
About Astadia
Astadia is a management consulting and on-demand technology solutions company that helps businesses become more productive in sales, marketing, customer service and employee performance. With offices across the U.S. and in Europe, Astadia serves businesses, large and small, with subject matter expertise in a wide array of industries. Enabling Customer
Relationship Management, Human Capital Management, Marketing Automation, Partner Relationship Management, and Sales Force Automation, Astadia is the largest deployment partner for Salesforce.com, Eloqua, Xactly and other leading SaaS solutions. Astadia is ranked 83rd on the Inc. 500 list. For more information, visit www.astadia.com or call (877) 7ASTADIA
(877-727-8234).
