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25 Things You Shouldn't Expect from Marketing Automation

POSTED BY STEVEN WOODS, ELOQUA ON JULY 30, 2010

Marketing automation is becoming a vital tool in today’s B2B space, as more marketers need to gain a better understanding of their customers’ buying cycles and increase their ROI from every campaign. However, many marketers become enamored with the latest technology and jump into marketing automation without considering the human investment and business processes needed to... READ AND DISCUSS