astadia case study

Eloqua Corp. is a marketing automation SaaS company which develops automated marketing and demand generation software and services for business-to-business marketers.  The company has been described as a pioneer and industry leader in lead generation services.

Industry: Software

Business needs:

  • Existing support system was being sunset & a customer support solution was needed
  • Need to handle increased case volume without increasing size of the support staff
  • Provide a customer self service option
  • Father feedback from the customer on new product features

Solutions:

  • Implemented Service Cloud for case management & knowledge with time based workflow & escalation rules
  • Delivered customer portal for 10,000 users with exposed cases & knowledge for self-service 
  • Implemented bug tracking ability
  • Exposed Ideas via the portal to gather feedback for new feature releases

Success / Highlights:

  • Improved customer experience
  • Reduced calls to the support desk with self-service case entry & exposed knowledge base
  • Demonstrated effectiveness of Knowledge articles
  • Used Ideas to prioritize features for product releases
  • Shortened time to resolve cases with automated workflow & escalations