astadia case study

Thomson provides solutions for the creation, management, delivery and access of video for the Communication, Media, and Entertainment industries.  Thomson’s clients are studios, broadcasters, content distributors (telco, satellite and cable operators) and an increasing range of professional users of video.  Offering both technologies and services, Thomson delivers superior value to its customers through industry-leading, differentiated and innovative solutions based on its broad portfolio of intellectual property.

Industry: Telco

Business needs:

  • Challenged with current system that required duplicate data entry into Quote, Opportunity, & Forecasting – knew eliminating repetition would improve their processes
  • Needed up-to-date, accurate sales forecasts, & reduced data entry time
  • Needed to incorporate all of the data from multiple sources inside & outside the business that affected performance
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Solutions:

  • Astadia integrated Right90 with Salesforce.com CRM
  • Right90 provides a single, consolidated application to perform bottom-up forecasting with data on opportunities, products, quantity, & list price – Thomson’s manufacturing team now gets more robust sales information to support revenue & cost management planning
  • The complete, fully integrated, “off-the-shelf” solution has helped Thomson prevent the need for costly IT developments & the deployment of multiple applications
  • Data entry reduction: Thomson’s Sales Account Managers no longer need to input information into multiple systems; the integrated solution eliminates redundant work, duplicate data, & typos/data mismatch across multiple systems

Success / Highlights:

  • Increased forecasting from 6% accuracy to 100% accuracy, to drive maximum profitability
  • Visibility across worldwide sales, marketing, finance, & operations departments
  • Better business agility to manage & react to constant changes in opportunities & markets
  • Improved track-changes history of overall forecasts & forecast details
  • Within minutes, quote is created & updates in Salesforce & Right90 Forecast