Stuck with your traditional revenue streams? Smart media companies are looking at rapidly changing reader habits driving them to develop a Unified Communications strategy that efficiently consolidates and delivers their brand across continually evolving distribution channels, with a laser focus on digital monetization, where new revenue models are (finally) gaining traction.
“It has been 20 quarters since the U.S. publishing industry experienced a quarter’s performance that was better than that same quarter a year earlier.“
— Ken Doctor, Newsonomics
They’re also leveraging ideas from hyperlocal successes like Groupon and Open Table. And finally, with Context Aware Computing, they are analyzing end user data to develop tight, direct, ongoing relationships.
Astadia, with a team of industry professionals, spanning print, digital and mobile, has developed a comprehensive solution blueprint; SMART (Salesforce/MediaSpectrum/Astadia Rapid Transformation) an integrated Cloud platform that delivers immediate, tangible results; revenue growth and digital monetization with demonstrably lower operational/production costs via proven increases in employee productivity.
Contact Astadia to learn how we can help you drive down the cost of production, integrate advertising processes, and better manage sales activities. Astadia's vertical team of media experts not only come with industry experience, but with proven best practices from successful Cloud initiatives.