media

Stuck with your traditional revenue streams?  Today, media companies are analyzing rapidly changing reader habits with a laser focus on digital monetization.  Where new revenue models are (finally) gaining traction, media companies are looking to develop a Unified Communications strategy that efficiently consolidates and delivers their content and brand across evolving distribution channels.  

“It has been 20 quarters since the U.S. publishing industry experienced a quarter’s performance that was better than that same quarter a year earlier."
— Ken Doctor, Newsonomics

Media firms are also leveraging ideas from hyperlocal successes like Groupon and Open Table; and, with Context Aware Computing, they are analyzing end user data to develop tight, direct, ongoing relationships. 

Astadia, with a team of industry professionals spanning print, digital and mobile, has developed a comprehensive solution blueprint SMART (Salesforce/MediaSpectrum/Astadia Rapid Transformation), an integrated Cloud platform that delivers immediate, tangible results.  With SMART, Astadia focuses on revenue growth and digital monetization, producing lower operational and production costs via proven increases in employee productivity.

Contact Astadia to learn how we can help you drive down the cost of production, integrate advertising processes, and better manage sales activities.  Astadia's vertical team of media experts not only come with industry experience, but with proven best practices from successful Cloud initiatives.