Media & Telecom

Every industry has its challenges.

Our clients just have fewer of them.

Media & Telecom

Is your business run like a series of independent organizations — one to acquire customers, another for field tech and maintenance, a third focused on finance, and so on? It is when you don’t effectively integrate data across departments and properly leverage it to increase business intelligence. Like most media and telecom companies, you probably have massive volumes of customer-sensitive data buried in a patchwork of disparate applications and platforms. It’s difficult to aggregate and analyze fragments of knowledge and fill gaps to connect marketing, sales, CRM and operations. But if you don’t, you impede the user experience and your own operational efficiency because there’s no holistic view or context to act on.

Call on Astadia to help you connect data, systems and people in ways make the entire enterprise work smarter and more successfully. We bring all the pieces together: Mobile app development. Social media marketing. Content marketing. Contact management software. The Salesforce Marketing Cloud. Experience design. Affiliate programs, and more. We do it by upgrading what you have or implementing custom solutions, depending on your existing infrastructure and processes. When you have more complete data and more usable tools, you’re better able to hit your performance targets, drive acquisition, turn up efficiency and delight customers.

Case Studies

Astadia’s Experts

Darrell Cypress

Vice President & General Manager of Digital Solutions

Darrell Cypress

Darrell Cypress is Vice President and General Manager of Astadia Digital Solutions, our global marketing strategy firm that partners with CMOs and marketing technologists around the world to provide end-to-end solutions for optimizing the customer journey and delivering maximum return on digital technology investments. Darrell joined Astadia in 2015 with nearly 20 years of experience selling and delivering large scale marketing transformational implementations across industries such as financial services, technology, healthcare, high-tech, pharmaceutical, government, and consumer goods. He also brings vast experience in delivering global CRM solutions for Marketing, Sales, Service, and Product organizations. Darrell previously worked at Deloitte Digital where, as Digital and Marketing Cloud Leader, he managed marketing transformation pursuits. In his combined five years there, he also served as Digital Eminence Leader, Finance Leader and Delivery Leader, managing large-scale, multi-million dollar projects across geographies. Prior to Deloitte, Darrell was Director and Relationship Manager at Perficient Inc., leading major trade promotion process and technology implementations for clients such as Cadbury and Nestle Waters North America. He was also previously IT Director at Covance, Inc. and Engagement Manager and Consultant at Extraprise. Darrell’s bachelor’s in Information Systems Management and master’s in Computer Systems Management are both from the University of Maryland. Darrell was an Engineer in the United States Navy from 1984-1992.

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