Marketing Acceleration with Astadia

Marketing acceleration
Astadia helps executives align Marketing and Sales on common lead management. We also help implement scoring and nurturing for lead development, and obtain closed
-loop campaign reporting.

Specifically, we can help:

• Generate more qualified leads
• Demonstrate ROMI (Return on Marketing Investment)
• Analyze and refine marketing processes and activities
• Add demand generation campaigns to the marketing mix for the first time
• Transition from traditional marketing channels to automated campaigns
• Manage multiple campaigns
• Manage campaign related resources: budgets, staff, partners and assets

Moving to the cloud allows marketing leaders to:

Align Marketing & Sales

• Achieve a shared lead management process with defined qualification stages
• Identify leads for further nurturing
• Hand off scored / prioritized leads to Sales

Execute pipeline acceleration programs that deliver quantifiable results

• Tools in hands of business to develop meaningful nurturing programs that engage the customer with the right message at the right time

Demonstrate Return on Marketing Investment

• Integrate Campaign response data with CRM opportunity / revenue data to get closed-loop reporting

To get companies moving to the Cloud, we have two entry offerings:

Marketing Business Process Review

• On site workshop
• Align Marketing & Sales processes for Lead Management, Contact Management, and Campaign Management.
• Document/present findings and recommendations

Marketing Desktop Implementation

• AppExchange application that enhances SFDC Campaigns.
• Track Campaign details such as objectives, staff, budget, assets, etc.
• Includes Campaign Calendaring with Enterprise visibility

If you would like further information, contact Kara Balmer directly.

Kara Balmer
Director, Marketing Acceleration
Astadia Inc.
+1 (972) 865-2600
kbalmer@astadia.com