Marketing Desktop

Enable closed-loop marketing directly in Salesforce.com

A native Salesforce.com application, Astadia Marketing Desktop enables complete closed loop marketing including resource management and ROI reporting.

Who needs a Marketing Resource Management (MRM) system?

Marketers are under continuous pressure to do more with less. Many marketing teams lack:

Tools to Measure ROI– from objective to campaign inception through a won opportunity
A single database of record to measure campaign budgets, resources and assets
A single, shared marketing calendar companywide
Reports and Dashboards to measure status and results
A way to communicate marketing activities and effectiveness with the sales team and executive management

Marketing leaders depend on Astadia's Marketing Desktop MRM to...

Manage up. Demonstrate tangible marketing results and alignment with corporate objectives. Use this information to justify your budget and staffing.

Manage down. Know what your team is doing, when they are doing it, and if they are staying on budget. Determine what programs are delivering results.

Manage across. Make your campaigns and event calendar anywhere in the enterprise. Provide selective access to marketing collateral and electronic assets.

Astadia Marketing Desktop (MRM) helps you achieve your goals...

Here's how we do it.

Your Key Challenges:	Astadia Marketing Desktop Enables You to:	With these features:
ROI Measurement	Show ROI from company objective to campaign inception through a won opportunity	Track planned and actual budgets Record co-marketing funds Use existing Leads, Contacts and Opportunities in Salesforce.com so you are working from one master database of record Deliver standard reports to synchronize the entire enterprise
Manage and share a corporate calendar of marketing events	Reduce data entry and tracking effort Track your marketing calendar from within salesforce.com Enable companywide visibility to a single shared marketing calendar	User selectable filters to display only what you want to see(Campaign type, region, or business unit) Year and Month Calendar views created automatically from campaign data Leverage existing Salesforce.com data to minimize data entry Keep everything in one place, visible to all Salesforce.com users
Manage your marketing assets	Demonstrate usage of Marketing Assets inside Salesforce.com Reduce data entry and tracking effort	Track asset type, owners and vendors Tie assets to campaigns Report on Asset usage Leverage existing Salesforce.com data to minimize data entry Track everything in one single database your team already knows: Salesforce.com
Prove the marketing team delivers results toward company objectives	Tie campaign results back to corporate objectives	Document clear corporate objectives Specify which objective(s) each campaign is to support, and what it will deliver to support it Standard reports on results by objectives
Manage your staff	Monitor people and their progress with activities, goals, and budgets Remember who is maintaining which marketing assets	Tie staff to campaigns and assign appropriate roles Report on the effectiveness of individual staff by campaign Track budgets by campaign and set visual alerts when budget is outside of a range Show staff ownership for assets Track marketing asset usage to determine relative value and importance of assets to the business