Sales & Marketing

Sales and marketing won’t take no for an answer.

A seamless solution means you don’t have to either.

Sales & Marketing

There are a ton of applications and platforms intended to increase functionality in sales and marketing. However these systems often don’t integrate well, or support the way your organization approaches its work. For example, data may not be easily shared between lead, customer acquisition and CRM — nor presented in a way that facilitates analysis and responsiveness. Your Salesforce instance or other CRM platform may not follow the constantly changing business rules that apply to different client types or market characteristics, which hinders CRM effectiveness. Call centers, too, require infrastructure that is completely unique from the rest of the sales and marketing function — yet they need to leverage the same data in different ways.

Astadia has the go-to-market expertise to analyze and re-invent your sales and marketing solutions to perfectly align with current market trends, your workflows, and your other systems. Wherever and whatever the snags, we can address them: inbound marketing; outsourced sales; CMS, CRM and Data Management Platform implementation; and more – all with actionable analytics and meaningful insights as well. No matter what platform or integrated solution you need to run your business, we put the right systems and tools in place to help you sell smarter, faster and more effectively. And always with the customer and speed-to-market in mind. We can augment an existing solution and/or build a custom one. We can help you fill in gaps to optimize your systems. We can even expertly handle your call center as an outsourced solution. We always find a way.

Case Studies

Astadia’s Experts

Darrell Cypress

Vice President & General Manager of Digital Solutions

Darrell Cypress

Darrell Cypress is Vice President and General Manager of Astadia Digital Solutions, our global marketing strategy firm that partners with CMOs and marketing technologists around the world to provide end-to-end solutions for optimizing the customer journey and delivering maximum return on digital technology investments. Darrell joined Astadia in 2015 with nearly 20 years of experience selling and delivering large scale marketing transformational implementations across industries such as financial services, technology, healthcare, high-tech, pharmaceutical, government, and consumer goods. He also brings vast experience in delivering global CRM solutions for Marketing, Sales, Service, and Product organizations. Darrell previously worked at Deloitte Digital where, as Digital and Marketing Cloud Leader, he managed marketing transformation pursuits. In his combined five years there, he also served as Digital Eminence Leader, Finance Leader and Delivery Leader, managing large-scale, multi-million dollar projects across geographies. Prior to Deloitte, Darrell was Director and Relationship Manager at Perficient Inc., leading major trade promotion process and technology implementations for clients such as Cadbury and Nestle Waters North America. He was also previously IT Director at Covance, Inc. and Engagement Manager and Consultant at Extraprise. Darrell’s bachelor’s in Information Systems Management and master’s in Computer Systems Management are both from the University of Maryland. Darrell was an Engineer in the United States Navy from 1984-1992.


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